Brief: Support NDG in launching 3 new machines simultaneously without cannibalising other models in the collection
Role: Define target groups and provide each machine with a unique creative territory & name under the umbrella concept “Modern Art of Coffee” defined by lead agency
Deliverables: mood tapes, mood boards, names

Agency: Creatives SA

Strategic planner: Marine Hamou
Creative Director: Mathieu Fouvy
Creative team: Marine Hamou and Philippe Laubry

Leave a Reply