Brief: Inform customers on Cailler’s use of natural ingredients
Idea: As Cailler is the only industrially made chocolate using real milk from local cows, the idea was to leverage on the cuteness of the cow to create a Tamagoshi inspired game where players can win real Cailler chocolate based on their ability to care for a “digital” cow
Deliverables: iOS/Android app

Agency: Creatives SA

Creative team: Marine Hamou & Jonathan Viey
Development: Frédéric Benoît

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